Tenacre Consulting works with founders and revenue leaders at B2B companies who are trying to build something that lasts beyond the founder. Not a pitch deck. Not a 90-day plan that sits in a drawer. A commercial engine that actually runs.

We are not a consultancy in the traditional sense. We do not sell a methodology and then hand you to a team of analysts to implement it. The person you meet in the first conversation is the person doing the work. That is not a selling point we mention in passing. It is the reason we exist.

Most companies at the €1m to €5m mark have figured out how to win business. What they have not yet built is the infrastructure to do it repeatedly and predictably. The ICP is loose, the CRM reflects what happened rather than what is coming, and the handoff between marketing and sales works only because the founder is holding it together by memory. That is not a foundation. It is a ceiling.

We work across go-to-market strategy, revenue operations, and CRM consultancy. Not as separate offerings you choose between, but as an integrated body of work, because the strategy falls apart without the process, and the process falls apart without the systems. Companies that fix one at a time end up fixing it twice.

Our starting point with every client is a commercial diagnostic. Before we recommend anything, we understand what is actually happening in your revenue motion: where deals stall, where the data is unreliable, and where the founder is the single point of failure. The diagnostic shapes the engagement. It does not justify one we have already decided to sell.

We have no reseller agreements. We have no vendor-preferred relationships. When we recommend a CRM or a tool, it is because it fits the problem, not because someone is paying us to recommend it.

Tenacre works with companies in Ireland, the UK, and with B2B businesses entering the UAE and wider Middle East market.