RevOps advisory that gives your commercial team something to run
We help founders and revenue leaders in Ireland and the UK build the process and infrastructure that connects their commercial teams and produces pipeline they can forecast with confidence.
We help B2B companies work out which is which, then fix the right thing.
Revenue operations is the layer between your GTM strategy and your commercial results. It is the pipeline structure, the handoff design, the CRM configuration, and the reporting that make a sales motion predictable rather than dependent on individual effort and the founders involvement in every deal.
Most companies at the €1m to €5m mark reach a point where the informal systems that worked earlier start breaking down. Revenue is happening but it is lumpy. The forecast is a range that nobody believes. Marketing and sales are not working from the same definitions of a qualified opportunity. These are not separate problems. They are the same problem at different points in the revenue motion, and they do not get fixed by adding more people to a broken process.
RevOps is the work of building the process first and the infrastructure to run it. For companies earlier in the journey, that work often starts with the sales function specifically: pipeline structure, quota design, and the operational rhythm that keeps a sales team performing well. As the business grows, the scope extends to cover marketing and customer success as well.
Who It Is For
This suits founders who know their revenue is too dependent on them personally and need to build a commercial motion the team can run independently. It suits revenue leaders who have inherited an informal sales function and are trying to build forecast accountability on foundations that were not designed to carry it.
It is also particularly relevant for companies preparing for a funding round. Investors ask questions about pipeline that most early-stage companies cannot answer reliably. Credible pipeline data is not a nice-to-have at that stage.
What the Engagement Looks Like
We start with a diagnostic of the current state: the pipeline structure, the CRM data, the reporting, and how the teams actually work day to day. From that we identify the specific gaps and the right order to address them. Some clients need the full revenue operations layer built from the ground up. Others have the foundations and need a specific part fixed.
We work on a project basis for defined deliverables, or on a retained basis for ongoing operational support. For most companies under 100 people, the retained model gives more senior input at lower cost than a full-time hire, with the flexibility to adjust scope as the business changes. Senior practitioners run every engagement throughout.
RevOps Consultancy - Frequently Asked Questions
What is RevOps and why does my company need it?
Revenue operations keeps your marketing, sales, and customer success teams working from the same data, the same process definitions, and the same goals. In practice it means designing the pipeline, building the CRM to reflect it, putting reporting in place that makes performance visible, and designing the handoffs between teams so leads do not fall through. Companies need it when the informal systems that worked at an earlier stage start producing inconsistent results.
What are the signs that RevOps is broken?
If your pipeline data does not match what the team is reporting in weekly calls, that is a sign. If the forecast is consistently wrong in both directions, that is a sign. If marketing and sales cannot agree on what a qualified lead looks like, that is a sign. If you cannot answer the question of how much pipeline you need this quarter to hit target with a number you believe, the revenue operations layer is not working.
Does RevOps cover sales operations?
Yes. For most companies at the €1m to €5m stage the work starts with the sales function: pipeline structure, quota design, territory management, and the operational rhythm that keeps the team running well. As the business grows and the commercial function becomes more complex, the scope extends to cover marketing and customer success as well. RevOps is the full discipline. Sales operations is where most companies begin.
Do I need to hire a full-time RevOps person?
For most companies under 100 people, no. A full-time hire makes sense when the complexity of the commercial operation genuinely requires someone in the business every day. Before that point, a fractional or advisory model gives more senior input at lower cost, with the flexibility to adjust scope as the business changes.
How does RevOps connect to GTM strategy?
RevOps is the operational layer that makes a GTM strategy executable. A GTM strategy defines who you are selling to and how. RevOps builds the process and infrastructure to run that motion at scale. At Tenacre the two are designed together because one without the other produces incomplete results. A GTM strategy without the revenue operations layer to execute it is a document. Revenue operations without a clear GTM motion is operational activity without commercial direction.