CRM built around your business, not the other way around.
We advise on CRM vendor selection and manage system implementation for B2B companies in Ireland and the UK. No vendor agreements. The recommendation is always based on what is right for the business.
Tenacre has no reseller agreements and no financial relationship with any CRM vendor. That matters here more than anywhere else in our work because vendor selection advice from a firm with commercial skin in the outcome is not independent advice.
When the right answer is a new CRM, or a migration from one platform to another, we manage that process from requirements gathering through to go-live. Our starting point is Salesforce because it is the platform we know best. We will tell you directly if a different tool is the better fit for your sales motion and where you are as a business.
For companies who already have a vendor selected and a project underway, we can step in as an independent advisor to provide oversight, quality-check the work being done, and make sure the implementation reflects what the business actually needs rather than what happens to be easiest to configure.
What the Engagement Looks Like
Every implementation engagement starts with the commercial diagnostic: understanding the sales process, the pipeline requirements, the reporting needs, and what the team actually needs the system to do. The configuration follows from that. We do not build first and ask questions afterwards.
Senior practitioners run every engagement from scoping through to go-live and the post-launch period. The people who commit to the brief are the people who deliver against it.
CRM Vendor & Implementation Management - Frequently Asked Questions
Should I use Salesforce or HubSpot?
It depends on where you are and where you are going. HubSpot is faster to set up and works well for straightforward sales motions. Salesforce gives more depth and flexibility as you scale, but the implementation requires more care. We work primarily with Salesforce and will tell you directly if it is not the right fit. We have no financial incentive to recommend one platform over another.
How long does a Salesforce implementation take?
For a straightforward implementation with a sales team of ten to thirty people, allow six to ten weeks from kick-off to go-live. More complex implementations with multiple teams, system integrations, or data migration from a legacy CRM take longer. We give a realistic timeline as part of the scoping process before any work begins.
What does implementation management involve if we already have a vendor?
We step in as an independent advisor: reviewing the requirements, quality-checking the work against them, flagging when the configuration is drifting from what the business actually needs, and making sure go-live is handled properly. For companies who have had a poor implementation experience before, this kind of oversight produces a significantly better outcome.
Can you manage a migration from HubSpot or Pipedrive to Salesforce?
Yes. The critical part of any migration is the data: what comes across, in what shape, and how it maps to the new system. We manage that process carefully to avoid the most common migration outcome, which is arriving in the new system with the same data quality problems that existed in the old one.
How do you decide which CRM is right for a business?
We look at the complexity of the sales process, the size and structure of the team, the integrations needed with other systems, and the likely growth trajectory. Cost is a factor but rarely the deciding one. A CRM that is cheap but wrong is not a saving. The commercial diagnostic at the start of the engagement is what produces a recommendation worth acting on.
What happens after go-live?
We stay involved for a period after launch to catch anything that needs adjustment once the team is using the system day to day. Real usage always surfaces things that were not apparent during the build phase. Post-launch support is included as part of our implementation engagements.