CRM consultancy that starts with your business, not your CRM
A CRM without a clear GTM motion to run through it is an expensive contact database. We help B2B companies in Ireland and the UK build CRMs around how they actually sell.
Most CRM failures are not failures of the technology. They are failures of the commercial thinking that preceded the configuration. A CRM is only as useful as the sales process it reflects, and most implementations are built before that process is properly defined.
We approach CRM consultancy differently. The commercial diagnostic comes first. We understand how deals are won and lost, what the pipeline stages need to reflect, and what the team actually needs from the system before a single configuration decision is made. That sequence matters. Configuring a CRM around the wrong commercial motion produces a system that nobody trusts and a cost that delivers nothing.
Tenacre has no reseller agreements and no financial relationship with any CRM vendor. When Salesforce is the right answer, we say so. When it is not, we say that too.
CRM Audit & Data Quality
Most CRM problems are visible in the data before they are visible anywhere else. We audit the current setup — pipeline stages, data model, user adoption, and the gap between how the system is configured and how the team actually uses it — and produce a clear account of what needs to change and why. Poor data quality is treated as a structural problem, not a discipline one.
See the full CRM Audit & Data Quality page.
CRM and Go-to-Market
A well-configured CRM tells you things about your business that are not visible anywhere else: which segments convert fastest, where deals slow down, and which channels produce qualified pipeline. We work with clients to move from CRM as a record-keeping tool to CRM as a source of commercial intelligence, and to connect that intelligence directly to GTM decisions.
See the full CRM and Go-to-Market page.
Vendor Selection & Implementation Management
When the right answer is a new CRM or a migration from one platform to another, we manage the process from requirements gathering through to go-live. Our starting point is Salesforce, but we will tell you directly if a different platform is the better fit. For companies with a project already underway, we can step in as an independent advisor to provide oversight and quality-check the work being done.
See the full Vendor Selection & Implementation Management page.
Integration Consulting
A CRM does not operate on its own. For most B2B companies it connects to a marketing automation platform, a customer success tool, and increasingly to AI-driven sales and prospecting tooling. We advise on integration architecture before any configuration begins, because the decisions made at this stage affect data quality, reporting reliability, and the long-term maintenance burden of the overall setup.
Who It Is For
This is for founders and revenue leaders at companies between €1m and €5m who have invested in a CRM and are not seeing the return. The tool is in place, the licences are being paid, but adoption is poor, the data is unreliable, and the reporting does not tell anyone anything useful. The problem is almost never the CRM. It is that the CRM was built without a clear commercial foundation to build it on.
CRM Consultancy - Frequently Asked Questions
What is CRM consultancy?
It is the advisory work that sits before and around the CRM configuration. Most companies that have had a poor CRM implementation were sold the implementation without the consultancy. The result is a system that was technically well-built to the wrong brief. CRM consultancy means understanding the commercial motion first, defining what the system needs to do, and then building or fixing the CRM to do that.
How is Tenacre different from other CRM consultants?
Two ways. The first is that we work across GTM strategy, revenue operations and CRM together. A CRM built without a clear commercial motion is a contact database. We build the strategy and the system as one piece of work. The second is independent advice. Tenacre has no reseller agreements and no financial relationship with any CRM vendor. The recommendation is always based on what is right for the client.
How do engagements start?
With a commercial diagnostic. Before we propose anything, we spend time understanding the current CRM setup and how it got there. That gives both sides a clear picture of what needs to change and why. It is the starting point for every Tenacre engagement.